More than half of enterprises are not meeting the data security standards established by the Payment Card Industry, according to a new report published by VeriSign. According to the Federal Trade Commision, in 2005, customer data theft added up to $54 billion in losses.
Simon Church, head of VeriSign for Europe, the Middle East and Africa, advised firms to indoctrinate better procedures for managing data across their environments. Church also added that as the data security industry is changing so rapidly, if organisations establish certain processes just to pass the PCI audit, that might not be adequate to meet future standards requirements. Instead, firms need to assimilate good practice for data management and security in their DNA, he advised.
SmartReply recognizes the storing of valuable customer date to be an area of increased sensitivity which made it a natural & necessary step for SmartReply to become PCI Certified. We are now the only North American voice & mobile marketing services provider who currently obtains "PCI Certification."
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