La Redoute USA has a great program running now through the end of September. They have paired up with the famous designer Christian Lacroix and are sponsoring a contest to win the items that you see below.
Mobile is, and will always be a growth channel, much like email because of the necessity of permission before sending these messages. Getting creative with opt in programs will help stimulate growth into your cell phone database and also create exciting brand promotions, in this case with the contest.
Text messaging and cell phone usage have reached market saturation. It's time we start thinking about how we can use a tool that is always on one's side to reach them with our messages... What do you think, if Nordstroms, Macy's or your favorite catalog sent you a message every month or two with their best offer or a special sale, wouldn't that be convenient if you had requested it from them?
I think so, how about you?


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