Mobile & Text Message Marketing

Pull Out Your Cell Phones & Text WIN to 82137

La Redoute USA has a great program running now through the end of September.  They have paired up with the famous designer Christian Lacroix and are sponsoring a contest to win the items that you see below.

You can enter online, but I suggest tryng to send a text message to see how this makes it really an interactive experience for the customer & livens up a contest.

Text "Win" to 28137.   Ends Oct. 1st, so Hurry!

Mobile is, and will always be a growth channel, much like email because of the necessity of permission before sending these messages.  Getting creative with opt in programs will help stimulate growth into your cell phone database and also create exciting brand promotions, in this case with the contest.

Text messaging and cell phone usage have reached market saturation.  It's time we start thinking about how we can use a tool that is always on one's side to reach them with our messages...  What do you think, if Nordstroms, Macy's or your favorite catalog sent you a message every month or two with their best offer or a special sale, wouldn't that be convenient if you had requested it from them? 

I think so, how about you?

Sorry for the lack of blog postings lately, I've been busy!

As I have found out, blogs can be a lot of work.  At least to keep a good one up and running and my time is limited between 5 & 6 AM before work, so the creative juices aren't always flowing just yet.  Here are a few things, including other blog posts that I have been writing lately.  Please have a look in lieu of active postings on here.

The Electronic Retailer Magazine has asked me to write a series of articles on mobile marketing (text messaging) coming out monthly for the next 4 months or so.  The first one can be viewed at this link: Mobile Marketing: Driving Revenue and Measurable Sales

I now sit on the Operating Committee for the DMA's CRM Council.  And have also been helping to create the content for a new portion of the NCDM's site named the TheCenter@NCDM.  My first post is viewable Here.

So, bear with me.  I have a day job & many other commitments which keep me very busy.  I do believe the content on this blog to be insightful, maybe even innovative at times.  I'll do my best to keep up with the postings...  I'd love to hear more comments from you as both marketers & vendors to help give this blog a life of it's own.   I'll do my part to keep up with the postings, so check back every once in a while.  Thx!