I love loyalty programs.
I am for the most part, a creature of habit & loyalty programs reward me for shopping at the same stores over & over again. Perfect for me.
The downside to all of this loyalty is that my wallet and key chain are both overstuffed with cards belonging to these various programs. I am also a guy, & unless I'm willing to carry a fanny pack (which is never going to happen), it all ends up in my back pocket making my wallet uncomfortably large. Every time another store adopts a new loyalty program and I am forced to add another card to my wallet or key chain, I can't help but think there must be another way to do this... A better alternative for someone like me.
Working on the front lines of mobile technology & marketing, a program has emerged providing an answer to this dilemma of having 'too many cards'. A loyalty program that for those who can participate (anyone with a cell phone) is paperless, convenient & doesn't require me to carry around yet another card. Heck, it doesn't even require me to bring coupons into the store... just my cell phone which I would have brought anyway.
Utilizing the cell phone as the unique identifier at POS removes the need for a card based program. Text messaging removes the need for mail or email & means I will never forget a coupon at home again. Let me say that one more time... I will never forget my coupon at home again!
We have just solved two of the most frustrating points of brick and mortar shopping... Cards & Coupons. By my count that's two birds, one stone. Keep the cards in place for those that don't want it all on their cell phone, understandably not every one will. But just like not everyone wants another card, some will gladly join this new concept program & it will surely improve their overall brand satisfaction & your bottom line.
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