Just about a month ago, I picked up an award from 1to1 Media for New Media Optimization in Phoenix. It was an honor to have a campaign that I worked on with my team from start to finish recognized with such a prestigious award.
Just the fact that there are categories for New Media Optimization which now include Mobile Marketing signifies to me that the cell phone has truly & finally been recognized as a legitimate marketing tool. Honestly, cell phone's are direct marketing at it's purest & when executed correctly become a brand enhancement by adding to the consumers communication choices and providing the abilities of direct contact otherwise not previously available. You don't have to log into your computer's email to check your text messages...
Here's a quote from our client who won this award expressing some of his reasoning for entering into Mobile Marketing. Click Here to read SmartReply's release on this award.
"We work together as a close team focused on common objectives. All of our employees recognize that they play an integral role in our customer interactions. This shared knowledge excites and motivates us to continually focus on how we can best communicate and provide the highest level of service to our customers."
Victor Essoka ----------------------- SVP & General Brand Manager ------------------------- Redcats USA
