Why Was JStar Mobile Formed?
I have gained and given a lot of experience & knowledge to the companies I have worked for over the last 4 years or so with mobile marketing in general. From how to get a short code provisioned w/o it getting kicked back and now taking 4 or 5 months instead of 2, to the basic rules like some form of STOP & HELP for customers to reply with at anytime. Also some more complicated things like messaging strategy, content, my own version of best practices & what platforms are good and available for lease. Basically, the enchilada from beginning to end, I know how to create & run successful programs...
I realized that this knowledge is extremely valuable as there is no school for mobile marketing and running successful programs is so much based on an inner intuition of what will work or not, & ultimately there are very few people with the total understanding that I have. Many have a piece, but very, very few understand the entire eco-system like I do.
So, a recruitment from a stable job leading to a horrifyingly bad job experience made me realize that it was time for me to branch out, to go out on my own & form a small agency focused on on quality not quantity. I have no shame in saying I now lease a messaging platform, it's one I have recommended & also used before and it does everything I could ever need to do & more... I can create short-term text in programs to make for engaging in-store, catalog or even online experiences to full fledged 6 month text as a CRM channel programs 'tests', which can fully integrate into your existing DB and be tracked for increases in yearly spend, ave. yearly transactions, ATV, etc.
- Designed to be exactly the agency you need. Whether that’s consulting on current mobile campaigns, pure message delivery, or a mixture of both.
- Because interactive planning and client engagement is at the very foundation of what we do, clients experience personally managed, well planned and executed campaigns.
- Give a man a fish or teach a man to fish… We teach! JStar wants you to understand how mobile works & how it works with your customers. We believe this enables your own creative input to shine through & positively reflect in your ongoing mobile campaigns.
- Or, we can do 95%+ of the work and just create a program with a positive ROI / brand experience as soon as possible! Some clients have preferred to venture into mobile without adding more work to their already busy plates... very understandable and not a problem.
I'm hesitant to post some of the strategies or ideas that I have on a public blog with such a high readership. If I could control this and only let marketers from Retail or DR marketing read I would post away... The website and professional email address, etc will be coming in a week or 2. I will come back and edit this post at that time.
For more in-depth information it would be best to contact me directly through the email me button on the side of the blog, jsmobilemktg@gmail.com. Just a short, pls get in contact with me email will do just fine.
